Market Entry Strategy in China | Asia

The success of your business in Asia depends exclusively on your market entry strategy. In order to plan your successful strategy, you need a complete overview of all the heterogeneous factors that affect your business.  After you have figured out “what to do”, you have to start to think of “how to do”.

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The first step is the market comprehension. In China or Asia for the same product or service there are different markets and a huge population is not synonymous of good market. Some products and services can enjoy new dynamic markets but with incomplete legislations, exposing your business to high risks.

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After having chosen your location as the best place where to operate, you have to decide how to structure your business entity on the basis of your resources and business goals. Foreign companies have different options and different combinations of these options.

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Subsequently, you have to plan how to manage and develop your business once you there. Foreign companies and individual entrepreneurs need strategies that balance long term vision with intermediate term strategy and immediate actions. In this long term plan you have to manage those areas that may determine your success or failure such as:

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• Corporate Development 

• Branding

• E-commerce and Distribution Channels

• Human Resources

• Financing

• IT

• Organization, Operation, Portfolio Construction

• Tax strategy and  Market Exit Strategy

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Lenge & Partners provides you full support in all these crucial matters by implementing the best practices for a rapid and profitable development of your business in Asia.